CNBC World features EMS: technology and the hyper-connected consumer
Bill Tancer, general manager of global research, was a recent featured guest on CNBC World, where he shared Experian Marketing Services’ data and insights with a global broadcast audience originating...
View ArticleMore than a sibling rivalry: How Baltimore compares to San Francisco
It’s Super Bowl week once again, with this year’s clash featuring the Harbaugh brothers (John and Jim) leading their respective teams (the Ravens and 49ers) for a shot at football supremacy. The idea...
View ArticleUsing data insights to differentiate and attract travelers
The upcoming 2013 Digital Marketer Report takes a look at key segments of the consumer landscape, including travelers. In this excerpt we highlight some of the differences between budget and luxury...
View ArticleTargeting customers for local marketing initiatives
Maintaining a “local” focus on marketing communications can be extremely effective in order to create a sense of community and belonging, as well as drive in-store traffic to physical store locations....
View ArticleMarried couples with children still retain their buying clout
This year’s recently released 2013 Digital Marketer Report features interesting content on consumer behavior and demographics. Here’s an excerpt from the report: The proportion of children living in...
View ArticleFive data mapping strategies that optimize marketing
Customer segmentation projects command a significant commitment of time and resources to define and refine the ideal buying profile. To extract value from these profiles and optimize marketing...
View ArticleThe $19 billion question: Who uses WhatsApp and why are they so important to...
So Facebook just announced that it will be acquiring messaging app WhatsApp for an astounding $19 billion and that’s probably a pretty smart move given new insights from our Always-On Consumer Report....
View ArticleMeet today’s new smartphone consumers
Soon, if not already, a mobile device will be your customers’ primary digital media channel, creating both unprecedented opportunity and challenges. The intensely personal nature of smartphones,...
View ArticleHispanics are mobile-dominant. Are your campaigns?
Experian Marketing Services conducted an analysis into the attitudes, language preferences, spending habits and media behaviors of Hispanic Consumers, some of which were featured in the 2014 Hispanic...
View ArticleFour steps to smarter acquisition programs [Video]
Reach your best prospects with these strategies for smarter acquisition programsAccording to Experian Marketing Services’ Consumer Expectations Index, confidence among digital consumers is now at or...
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